A marketing logistics plan can have channel conflict this occurs when channel members do not agree with pricing, distribution or even logistical. Definition: the channel conflict arises when the channel partners such as manufacturer, wholesaler, distributor, retailer, etc compete against each other for the common sale with the same. Tips for avoiding sales channel conflict, including pricing and compensation structures, lead registration systems, and assigning territories or segments. This definition explains the meaning of channel conflict and how vendors reduce and resolve conflicts with their channel partners.
When brands try to avoid channel conflict with their retailers they often sacrifice sales on their ecommerce site but it doesn't have to be that way here are three ways to turn the problem.
Conflict, cooperation and competition channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal on the other hand, channel.
You need to be prepared for channel conflict between your organization and your channel partners.